OUR MISSION & METHODOLOGY

Demystifying Cryptic Food Labels.
Empowering Every Family to Eat Clean.

Know Your Food (KYF Labs) was founded with a singular purpose: to bridge the gap between complex industrial food chemistry and everyday consumer wellness through unbiased AI transparency.

Why We Founded KYF

Modern supermarket aisles are saturated with deceptive marketing, cryptic E-numbers, hidden sugars, and ultra-processed additives. We built KYF to provide an unbiased, instant AI scanner that translates packaging jargon into clear health grades in milliseconds.

Pediatric Safety Advocacy (Kids Under 8)

Developing children possess higher gut permeability and developing central nervous systems. KYF prioritizes child health by flagging synthetic azo dyes (E102, E110, E129), excitotoxins, artificial sweeteners (E951), and mucosal emulsifiers that compromise pediatric health.

Tailored for Indian Cuisine & Global Staples

Unlike Western food apps, KYF integrates intelligent portion estimation and glycemic index mapping for traditional home-cooked meals (Chapati, Dal, Idli, Dosa, Curd) alongside global packaged goods.

Our Scientific & Regulatory Foundation

Grounded in peer-reviewed toxicology and global food safety authorities

Our proprietary 6-tier grading algorithm (Grade A to F) synthesizes established regulatory standards and clinical research from:

EFSA (European Union) Southampton study guidelines on synthetic colorants and pediatric hyperactivity.
WHO & IARC International Agency for Research on Cancer classification for Group 1 & 2B carcinogens (BHA/BHT, Nitrites).
FSSAI (India) National Food Safety and Standards directives for packaged goods, INS numbering, and labeling limits.

Strict Algorithmic & Editorial Independence

KYF is 100% independent. We accept zero sponsorships, advertising, or financial incentives from consumer packaged goods (CPG) companies. No food brand can pay to alter their health grade or remove additive hazard warnings.

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